How to Get Over Your Fear of Promoting Your Own Brand
Promoting your own brand can be so scary, especially for women who already don’t like attention. However, as a female entrepreneur, endlessly promoting your brand is essential to growing your business because there is no one who will advocate for and believe in your brand the way you can. The key to overcoming this fear is a quick shift in your perspective and building up your confidence in your brand and what you have to offer. Here are six tips you can implement today to help you market your business with confidence, so you can show-off your value without feeling like you’re bragging (or nagging).
Olivia | Founder of Brand Soigne | Social Media Marketing & Branding Strategist
Change How You Think
The first step to overcoming your fear is to adjust your mindset. Instead of viewing promoting your own brand as "selling yourself," think of it as sharing value. You're not pushing a product or a service; you're offering solutions to your audience’s problems. Your audience needs what you provide, and promoting your business is how you let them know you can help. Think of it this way: If you don't share what you do, you're actually doing a disservice to the people who could benefit from your offerings. You’re gatekeeping and confident businesswomen don’t gatekeep. When you focus on serving rather than selling, promotion becomes a way of helping others, which can make it feel more natural and less self-centered.
Remember Your Purpose (Your “WHY”)
Your purpose should be what pushes you in every business decision. When you feel connected to your "why" – the reason you started your business in the first place – it’s easier to talk about your brand with passion and confidence. Your purpose gives your promotion a deeper meaning. You’re not just promoting a product or service; you’re promoting your mission, a vision, and an impact. This shifts the focus away from yourself and onto the bigger picture, making posting or talking about your brand feel more meaningful and aligned with your values.
Be Your Authentic Self
Promoting your brand doesn’t mean putting on a show or trying to be someone you’re not. Authenticity is key to building a strong connection with your audience. Share your story, your values, and your journey with honesty and transparency. When you’re authentic in your marketing, people are more likely to trust you and feel connected to your brand. Remember, people do business with people. By showing up as your true self, you create real relationships with your audience, which can make showing up over and over feel less intimidating and more like a natural extension of who you are.
Know Your Brand
To promote your business with confidence, you need to know your brand inside and out. What exactly are you offering? Who is your target audience? What makes your business unique? When you have a clear understanding of your brand, it's easier to talk about it confidently. Having a well-defined brand also helps you create a consistent message across all your platforms, from your social media posts online to your elevator pitch at networking events. The more clarity you have about your brand, the more confident you’ll feel in promoting it.
Start Conversations About Your Brand
Promoting your brand shouldn’t feel like you’re talking at your audience – it’s about engaging with them. Instead of thinking of your marketing as one-way communication, approach it as a conversation. Ask questions, listen to feedback, and create a dialogue with your audience. When you engage with your audience in a meaningful way, you really get to know more about who you serve and what problems you’ll be solving. By starting conversations and engaging, you’ll naturally attract more attention to your brand without feeling like you’re constantly “selling.”
Set Realistic Goals for Yourself
The idea of constantly talking about your brand can feel overwhelming, so start small. Set achievable goals that gradually increase your brand presence and build your confidence over time. For example, you could start by posting about your business once a week or reaching out to one potential client. As you hit these smaller goals, you’ll gain the confidence to take on bigger promotional efforts. The key is to be consistent and celebrate every small win along the way.
Endlessly talking about yourself and what you offer doesn’t have to be something you dread. By shifting your mindset, knowing your purpose, and being authentic in your approach, you can fearlessly promote your business with confidence. Remember, it’s not just about you – it’s about serving your audience and fulfilling your mission. When you promote with purpose, you’ll find that marketing your business becomes a powerful way to connect with the people who need you most.
Interested in Collaborating on the Brand of Your Dreams?
I want to help you fearlessly show up for yourself and your brand. Brand Soigne offers branding and social media marketing services for ambitious female entrepreneurs like yourself. Book a FREE consultation to chat about your goals and discover how Brand Soigne can help you become the CEO of your dreams.
