How to Create Aesthetically Pleasing Social Media Content: 4 Keys to Elevating Your Content
There is a misconception is the social media space that aesthetics don’t matter. But the aesthetics of your content is the pretty wrapping paper and bow on top of the valuable, highly-desired gift you give your audience each time you post. Visually appealing content grabs your audience’s attention so that they actually stop and take the time to read and learn more about what you offer. The aesthetics of what you post on social media gives you an open door to chat with your audience and build lasting connections that potentially become customers, partners, or good friends. So, yes, aesthetics absolutely matter! Here are 4 social media marketing tips you can use to create visually appealing content that grabs your target audience’s attention, supports your social media strategy, and aids in building your online community.
Create a Mood Board
When it comes to developing the perfect aesthetic for your content, inspiration can be found almost anywhere. A favorite is endlessly scrolling through Pinterest to spark your creativity through a variety of images and concepts. You can take inspiration from brands you admire that can offer valuable guidance in defining your own visual style. Even nature's beauty - from its colors to textures - can influence your brand's identity. Embrace your personal obsessions and compile all of your inspiration into your mood board, reflecting the core of your brand.
Build a Brand Guide
A common mistake female entrepreneurs make on social media is using different fonts, colors, and photos in every post. Instead, build a single document outlining the colors, fonts, and style of photos you will use to create all of the content you post. These elements should come from the mood board you’ve already created. Doing so will help you build consistency in your branding and allow your audience to quickly identify and begin to associate certain elements with your brand. This will also help you create a focused social media feed that is not all over the place and will simplify your content creation process overall. Download Our Social Media Brand Guide.
Use or Create a Set of Templates
Utilizing templates is a practical way to streamline your content creation process and maintain a polished look across your social media posts. Whether you use pre-designed templates available online or decide to create your own, having a set of templates can save you time and ensure that your visuals are cohesive and visually appealing. Templates not only help you maintain a consistent aesthetic that’s easily recognizable but also allow you to experiment with different layouts and styles to keep your content fresh and engaging.
Preview Your Feed Using a Feed Planner
A feed planner is a valuable tool that enables you to visualize how your social media posts will look on your profile before publishing them. Using a feed planner, you can strategically arrange your posts to create a visually cohesive and engaging feed. Some content creators get fancy while planning their feeds, experimenting with checkerboards and other patterned layouts. Ultimately, this tool allows you to plan ahead, maintain a consistent aesthetic, and ensure that your content flows seamlessly to captivate your audience. Download Our FREE Instagram Feed Planner.
In conclusion, by incorporating these tips into your content creation process, you can empower yourself as a female entrepreneur to create aesthetically pleasing content that resonates with your audience and strengthens your brand presence online. Remember, authenticity and creativity are always key in sharing engaging social media content that showcases your unique brand identity and invites followers to connect with your story.
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At Brand Soigne, we take pride in helping you build the brand of your dreams through our strategic planning and high-quality design approach. Through in-depth research and analysis, we craft tailor-made strategies that align with your business goals and target audience. More importantly, we work with YOU the entrepreneur to build your confidence and help you become THAT CEO!
