Get More Eyes On Your Brand: Repurposing Your Content for Brand Awareness
Olivia | Founder of Brand Soigne | Tampa Social Media Marketing & Branding Strategist
As a woman in business, showing up consistently and cohesively is key to growing your brand, building connections, and reaching your dream audience. And relying on just one platform or strategy won’t get you there. “Putting all of your eggs into one basket” is hurting your online presence and brand awareness as an entrepreneur. Instead, you need a little diversity in your marketing plan. The good news is you can show up more often with very little added work.
The Power of Being Everywhere.
Imagine this: you create an amazing piece of content that resonates with your dream audience. But it’s only available on Instagram. What about the women searching for solutions on Pinterest? The professionals scrolling through blog articles? The creatives looking for inspiration on TikTok?
Your audience is diverse, and so are their online habits. Showing up across platforms means expanding your reach, connecting with more people, and building your credibility in different spaces. Diversifying your marketing plan allows you to:
Reach a broader audience: Each platform attracts different types of users with unique needs.
Increase brand awareness: The more places you show up, the more recognizable your brand becomes.
Build trust: Consistent, high-quality content across platforms shows your audience that you're serious about what you do.
Why Repurposing Is Your Secret Weapon.
I’m sure you can relate that running a business while managing a social media presence, writing blog posts, sending emails, and more can feel overwhelming. That’s where adopting a repurposing strategy comes in.
Instead of constantly reinventing the wheel, repurposing allows you to adapt one great idea for multiple platforms. It’s a time-saving, energy-preserving way to maximize the content you’ve already created, ensuring that you’re working smarter—not harder.
A Marketing Solution Tailored for Ambitious Women.
As women in business, we wear many hats. We’re balancing dreams and goals with the responsibilities of our careers, motherhood, marriage, and other demands in life. Having a streamlined marketing plan that includes repurposing content isn’t just efficient—it’s empowering.
By showing up on platforms like blogs, emails, Instagram, TikTok, and Pinterest, you position yourself as an expert and build a connection with your audience wherever they are. Diversifying your marketing plan isn’t just about checking boxes; it’s about multiplying yourself and staying top of mind.
Ready to Start Repurposing?
I created a guide with interactive worksheets to help you simplify your content creation process and start showing up consistently in front of your dream audience. This guide is designed to empower women entrepreneurs like you with the tools to brainstorm content and adapt it seamlessly for blogs, emails, Instagram, TikTok, and Pinterest.
